The New Rules of Marketing & PR, 9th Edition

Acknowledgments for the Ninth Edition

First, a disclosure: Because I do advisory work, run seminars, and am hired for paid speaking engagements in the world that I write about, there are inevitable conflicts. I have friends in some of the organizations that I discuss in this book, as well as on my blog and on the speaking circuit, and I have run seminars for or advised some of the companies mentioned in the book.

In some cases, the people I quote have moved on from the role in which I interviewed them. To simplify the book, I've left these stories intact.

At John Wiley & Sons, my publisher Shannon Vargo has steered me through the publishing business with wit and wisdom since 2007. We've now done seven books together! Also at Wiley, big thanks to Deborah Schindlar for her help and support over multiple editions of this book. Thanks also to Zachary Schisgal and Amanda Pyne.

Kyle Matthew Oliver read every single word of each draft (nine editions!) of this book, and his sound advice and practical suggestions make it much better.

I work with awesome people who make me look good, especially my daughter Reiko, who works with me on my New Marketing Mastery online learning programs; Doug Eymer, who designs web and print materials for me; Bob Ruffolo and the team from IMPACT, who create magic on my websites; Shana Bethune and Dave Jackel, who help me create videos; and Colin Warwick, who helps with words. Thank you all.

I am particularly grateful to Tony Robbins for bringing me into ...