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The New Rules of Marketing & PR, 9th Edition
book

The New Rules of Marketing & PR, 9th Edition

by David Meerman Scott
August 2024
Intermediate to advanced
480 pages
13h 4m
English
Wiley
Content preview from The New Rules of Marketing & PR, 9th Edition

Have David Meerman Scott Speak at Your Next Event!

A photograph of a David Meer man Scott taking selfies with a group of people in the convention center.

From standing ovations, top speaker ratings from attendees, to setting the event hashtag on fire, David delivers. His high energy in-person and virtual presentations—using bold images, video, fresh ideas and success stories to energize audiences—inspire people to set old ideas and fear aside and use these new tools to achieve real, measurable, no-cost results.

David's keynotes and masterclasses serve as an urgent call to action. Scale and media buying power are no longer decisive advantages; what counts today is speed and agility. The real-time mind-set is the way of the future—and content rules! David's tailored presentations delve deep, offering strategies and tactics that help audiences seize the initiative, open new channels, and grow their brands. Don't just slap social media onto dusty old strategies—reinvent the way business engages the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, X, and the newest tools like newsjacking and artificial intelligence to engage the media, increase sales, exert influence, disseminate ideas, build awareness, and command premium prices by using speed as a strategic ally.

David also shares how organizations that are human-centered instead of data-obsessed attract radical devotion to products, services, and ideas as diverse as campgrounds, business-to-business ...

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Publisher Resources

ISBN: 9781394282166Purchase Link