August 2024
Intermediate to advanced
480 pages
13h 4m
English
Content preview from The New Rules of Marketing & PR, 9th Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
- A
- ABC network, 31
- ABC-TV, photo usage, 96
- ABC World News Tonight, 94
- A/B tests, usage, 123
- ACC Docket (publication), 155
- Accelevents (virtual event software), 314
- Accenture, homepage (appearance), 178
- Acronyms, avoidance, 360–361
- ActiveRain, usage, 42
- Adobe Audition, 328
- Advance book copies, release, 6
- Advertising
- Advice, expert, 88–89
- Agile, Real-Time Customer Service (Scott), 204
- Agnes, Melissa, 296–297
- Ahearn, David, 317
- Air New Zealand, YouTube video, 302
- Alaska Airlines, 230
- Alexander, Greg, 194–198
- Alexander, Russell, 39–42
- Alexa ranking, 83
- Algorithms, 119
- Allison-Shane, Heidi M., 348
- Amazon
- Amazon Kindle, book delivery, 203
- Amdocs, 204
- Connected Planet blog, 109
- American Airlines
- American Airlines Integrated Operating Center (IOC), 56–57
- American Apparel, 395
- American Idol, 114
- Amtower, Mark, 239–240
- Analysts, targeting, 36
- Android mobile application, usage, 111
- Apollo 12 Yankee Clipper, photo (auction), 374–376
- Apple, 429
- Applications, usage/examples, 205–206
- AP Style Guide, 342
- Arcelik, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.