The New Rules of AI Search

2Be Real About How Your Customers Use AI Search

You may be fully bought into the AI revolution, but are your customers? If so, which platforms are they using? Because what marketers do every day is very different from what teachers or nurses or tree surgeons do.

So, before you commit time and resources to your AI search campaign, take a beat and find out where and how much your customers are using these platforms. Once you have a good idea of your customer AI adoption, you can:

• Determine the investment levels for AI channels
• Identify your best AI channels
• Decide on the implementation pace (fast‐track versus gradual uptake)​
• Gauge the estimated return on your investment

Identify Your Target Market with Existing Customer Data

The first place to start in the process of qualifying your AI audience is by reviewing your existing customer data. I know this is not shiny and new, but AI technology does not change the fact that businesses are solving real‐life challenges for humans.

So, as the rock‐star marketing team that you are, you should already have a good idea of who your target market is, what their pains are, and where they tend to gravitate online. As well as tapping into broader market statistics, chat with sales for common questions, dig into customer service requests, keyword research, internal search, social analytics, customer surveys, reviews, and website data to make sure you know who you're talking to.

And if you are working on a new brand or product, you can research ...