Notes
Introduction
Unless otherwise indicated, all quotations from retailers are from discussions, interviews, or talks given at a class or conference with the authors.
Source: S&P’s Industrial Annual Database accessed through Wharton Research Data Services (WRDS).
See Marshall L. Fisher, Ananth Raman, and Anna Sheen McClelland, “Rocket Science Retailing Is Almost Here: Are You Ready?” Harvard Business Review, July–August 2000, 115–124, for a more extensive description of this study.
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