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The New Science of Retailing
book

The New Science of Retailing

by Marshall Fisher, Ananth Raman
June 2010
Beginner to intermediate
272 pages
6h 29m
English
Harvard Business Review Press
Content preview from The New Science of Retailing

Notes

Introduction

1

Unless otherwise indicated, all quotations from retailers are from discussions, interviews, or talks given at a class or conference with the authors.

2

Source: S&P’s Industrial Annual Database accessed through Wharton Research Data Services (WRDS).

3

See Marshall L. Fisher, Ananth Raman, and Anna Sheen McClelland, “Rocket Science Retailing Is Almost Here: Are You Ready?” Harvard Business Review, July–August 2000, 115–124, for a more extensive description of this study.

Chapter One

1

For a discussion of David Berman’s business model and investment approach, see Ananth Raman, Vishal Gaur, and Saravanan Kesavan, “David Berman,” Case 605-081 (Boston: Harvard Business School, 2005).

2

Nardelli had worked at General Electric (GE) ...

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Publisher Resources

ISBN: 9781422160640