May 2023
Intermediate to advanced
216 pages
4h 49m
English
book
The Next Economy MBA
by LIFT Economy, Erin Axelrod, Kevin Bayuk, Shawn Berry, Ryan Honeyman, Phoenix Soleil
Content preview from The Next Economy MBA
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7 Strategy
Strategy is a carefully developed plan for running an enterprise in order to achieve one or more goals. Your strategy allows you to bring your products or services to market. It is important to understand how to do market and industry research, position your offering, and communicate your core value proposition. In addition, raising money from investors and accessing resources from your community should be done very thoughtfully. Your strategy should include understanding finance, the order of operations for seeking finance, available security structure options, and how to find the right investors. Finally, this section explores decision-making, governance, and creating strategic partnerships.
Industry Research: Needs vs. Known Needs ...
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