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The Non-Designer’s Design Book, Third Edition by Robin Williams

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Chapter 2. Proximity

Very often in the work of new designers, the words and phrases and graphics are strung out all over the place, filling corners and taking up lots of room so there won’t be any empty space. There seems to be a fear of empty space. When pieces of a design are scattered all over, the page appears unorganized and the information may not be instantly accessible to the reader.

Robin’s Principle of Proximity states that you group related items together, move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits.

Items or groups of information that are not related to each other should not be in close proximity (nearness) to the other elements, which gives the reader ...

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