The Non-Designer’s Design Book, Third Edition

Chapter 7. Using Color

This is a wonderful time in the world of graphic design. Everyone now has color printers on their desktops, and professional color printing has never in the history of this planet been so available and affordable. (Search the web for color printing and compare prices.)

Color theory can get very complex, but in this chapter I’m just going to provide a brief explanation of the color wheel and how to use it. A color wheel is amazingly useful when you need to make a conscious decision about choosing colors for a project.

And I’ll briefly explain the difference between the color models CMYK and RGB and when to use each one.

As you can see in this simple example, color not only has its own impact, but it impacts all objects ...