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The Opposable Mind
book

The Opposable Mind

by Roger L. Martin
July 2009
Beginner
224 pages
4h 44m
English
Harvard Business Review Press
Content preview from The Opposable Mind

C H A P T E R 2

No Stomach for Second-Best

How Integrative Thinkers               Move Beyond Trade-offs

We weren’t going to win if it was an “or.” Everybody can do “or.” That’s the way the world works. You trade things off but you’re not going to be the best in your industry. You are not going to win if you are in a trade-off game.1

—A. G. Lafley, Chairman and CEO, Procter & Gamble

HOW DO INTEGRATIVE thinkers actually think? How do they consider the options before them in a way that leads forward to new possibilities and not merely back to the same inadequate alternatives? To answer those questions, let’s look first at the cognitive steps we take in making a decision. We’re rarely conscious of them as we work our way through them, but we engage ...

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Publisher Resources

ISBN: 9781422148105