C H A P T E R 3
Reality, Resistance, and Resolution
How Integrative Thinkers Keep Their Options Open
Reality is merely an illusion, albeit a very persistent one.
—Albert Einstein
IF INTEGRATIVE THINKING is such a good idea, why don’t people use their opposable minds all the time? Craig Wynett, head of corporate new ventures at Procter & Gamble, answers with a great metaphor; he blames our “factory setting.”1 Like your car’s ignition timing, your computer’s screen brightness, or your washing machine’s spin cycle, your mind emerges from the factory set for a specific mode and speed of operation. Few factory settings ever get adjusted, and many of us wouldn’t know how to change them if we wanted to—hence all those VCRs forever flashing ...
Get The Opposable Mind now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
