CHAPTER NINE
Evolution
IT’S A JUNGLE OUT THERE
HOW MANY TIMES have you heard the expression “It’s a jungle out there”? Or “It’s survival of the fittest”? Businesspeople, journalists, and academics all gravitate quite naturally to using images of ecosystems and evolution when they speak about the economy. One of the strongest claims of Complexity Economics is that this language is no mere metaphor—organizations, markets, and economies are not just like evolutionary systems; they truly, literally are evolutionary systems. In this chapter, we will see that evolution is not just about biology. Rather, evolution is a general-purpose and highly powerful ...
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