The Purpose Revolution

Index

accountability, 173

acting like you can change the world, 210–211

activating purpose

company/team purpose statements, 44–45

fitting purpose to your business, 46–48

identifying company fit, 49–50

leaders’ thoughts on, 89–90

mission versus purpose, 43–44

moving purpose to the center, 57

in others, 51–52

showing passion, 54–56

Smarter Planet example, 48–49

through company culture, 87

two-headed purpose monster, 53–54

your business as your cause, 42

activist companies, 55

activities, purpose-related, 137–138

Acumen, 186–187

Adidas, 43

Advantage Management Systems (AMS), 168

advertising campaigns

branding (See branding purpose)

Heineken UK’s, 152

manipulative, 62

Pepsi’s, 152

Procter & Gamble’s, 88–89

of purpose organizations, 41

Seventh Generation’s, ...