Index
A
accounts (email), total number of, 5-6
addresses (email) required for social media usage, 205-208
advertising in email headers, 78
alt text in image-only email messages, 148-150
anchor tags, 61
Angie’s List, 73
Apple, 146
AppSumo, 86
assumptions, challenging, 167
Athletics Alberta, 230
B
BabyCenter website, 33
Batman and Robin analogy, 204-205
Best Buy, 154
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