The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales

Acknowledgments

This book is really the collective effort of the incredibly hard working team at Demandforce. Since joining the Demandforce team in 2010, I've found nothing but a deep inherent passion for helping small businesses stand out from the millions of other North American small businesses and find their own unique online voices. Our continued focus on educating customers, not only on how to use Demandforce's many features but also empowering anyone willing to listen about how to become better online marketers, has proven beneficial for thousands of small business owners looking to get ahead and stand out from the pack. Think of this book as an aggregation of everything we try to teach our customers over the life of their relationships with us, all wrapped up in one package.

Special thanks to Demandforce's president and founder, and my mentor, Rick Berry, for supporting me every step of the way through this project, and for always challenging me to incorporate my personal passions into my career. To those of you on the Demandforce team who provided feedback, fact-checking support, downloadable worksheets, and editorial comments—Lauren Denault, Sylvia Chow, Carola Ponce, Cory Tan, Patrick Barry, Becca Piastrelli, and Jennifer Piumarta, in particular—thank you for your continued assistance through this long process. Last but not least, thank you to my husband, Tom, for an infinite number of things, but in this particular instance, for staying up with me late nights and early ...