October 2013
Beginner
192 pages
4h 41m
English
book
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales
by Annie Tsai
Content preview from The Small Business Online Marketing Handbook: Converting Online Conversations to Offline SalesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A
A/B testing
Address, physical
Ad-ology Research
Adoption curve
American Consumer Opinion
Angie's List
Appointment-based businesses, and e-mail addresses
Arbitron
Association tie-ins
Automotive industry reward options
Autumn promotions
AvantGard Spa
B
“Behind the scenes” tours
Belly (customer rewards)
Best practices
Beverage industry reward options
Bing
Bonuses
employee incentives
referral
Brand
Brattesani, Cynthia
“Bring a friend” deal
Budgets
Business cards
Business directories
built-in offer programs
managing
C
Call to action
CAN-SPAM Act of 2003
Cart abandonment
Child care industry reward options
Christmas promotions
Churn
CitySearch
Cleaning service reward options
Colloquialisms
Connected consumers. SeeSocially connected customers
Consistency
brand and brand voice
between online/in-store presence
through your social voice
Consulting services reward options
Coupon codes
Customer acquisition
deep discounts/deal sites for
formula in action
industry examples
leveraging rewards to drive
Customer behaviors
Customer loyalty
designing offers to ensure
knowing your customers
referrals
Customer referrals
Customer reviews
Customer rewards programs
audience considerations
details
goals
identifying reward
increasing value for loyalty
leveraging for new customer acquisition
offline wallet card system
redemption issues
rewards for going online
targeting socially connected customers
true cost of
Customers
converting offline to online
creating online awareness
“deal only” shoppers
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.