October 2013
Beginner
192 pages
4h 41m
English
book
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales
by Annie Tsai
Content preview from The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales
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Appendix
Recommended Reading
This book is intended to give you a “hit the ground running” introduction to online marketing for small businesses. Things evolve quickly in the world of online marketing, so if you'd like to stay up-to-speed as trends shift, here are some recommended books and blogs to read.
Blogs
Intuit Small Business Blog: blog.intuit.com
Mike Blumenthal's Blog—Understanding Google Places & Local Search: blumenthals.com/blog
Google and Your Business: googleandyourbusiness.blogspot.com
Social Media Examiner: socialmediaexaminer.com
Small Business Search Marketing: smallbusinesssem.com
Small Business Trends: smallbiztrends.com
Books
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, Ben McConnell, Jackie Huba (Kaplan Publishing, 2002)
Word of Mouth Marketing: How Smart Companies Get People Talking, Andy Sernovitz (Kaplan Business, 2006)
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson (Houghton Mifflin, 2007)
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, Tim Ash, Maura Ginty, Rich Page (Sybex, 2012)
The Facebook Guide to Small Business Marketing, Ramon Ray (Wiley, 2013)
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.