This book is intended to give you a “hit the ground running” introduction to online marketing for small businesses. Things evolve quickly in the world of online marketing, so if you'd like to stay up-to-speed as trends shift, here are some recommended books and blogs to read.
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, Ben McConnell, Jackie Huba (Kaplan Publishing, 2002)
Word of Mouth Marketing: How Smart Companies Get People Talking, Andy Sernovitz (Kaplan Business, 2006)
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Jay Conrad Levinson (Houghton Mifflin, 2007)
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, Tim Ash, Maura Ginty, Rich Page (Sybex, 2012)
The Facebook Guide to Small Business Marketing, Ramon Ray (Wiley, 2013)