The Storytelling Edge

Acknowledgments

This book is a product of years of work by all the good, brilliant, and delightful people of Contently. There are too many people to thank by name. Shout-out to Daniel Broderick and Ryan Galloway for edits and fact-checking. Shout-out to Kristen, Dillon, Erin, Kieran, Eunmo, Judy, Cynthia, Elisa, Ari, KP, Rebecca Lieb, and the rest of the TCS/Quarterly/Strategy gang whose work has been the backbone of all of this. Special thanks to Sam for taking all the bullets for us, Kelly for mentorship and air cover, and, of course, to Joe and Dave for making it all possible. Thanks for Jim and Jeanenne for believing in this project. Super, extra big shout-out to Contently's unsung hero, Jordan Teicher, and our girl Jess @ Contently, who helped us shape the speeches and stories that make up so much of this book.

As a good Jewish boy, Joe thanks his mom, dad, and nana for all the support, and never trying too hard to talk him out of this “writer phase.” Props to Mr. V for the tough love, Sam Apple for getting him into the game, and the group chat for listening to us talk about content strategy so much and still being our friends.