The Storytelling Edge

“Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!”

—Rebecca Lieb, analyst, author, advisor

“The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries.”

—Scott Belsky, entrepreneur, investor, founder of Behance, and bestselling author of Making Ideas Happen

“I can't think of a better way to illustrate the power of storytelling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read…but make sure you get it back, because I guarantee you'll refer to it more than once.”

—Shawna Dennis, senior marketing leader

“When it comes to storytelling edge, Joe and Shane have it—they're among the best minds in the business on the subject of content-centric marketing. Their book is a must-read for anyone looking to create profitable and sustainable relationships ...