February 2018
Beginner
208 pages
3h 15m
English
Content preview from The Storytelling Edge
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
- Activation
- Advertising
- Amazon
- American Express
- Animals
- AOL
- Aristotle
- Audience
- attracting
- audience-building strategy pattern
- connection and
- creation and
- killer formula for building
- optimization and
- Avatar (film)
- Average attention time metric
- Average finish metric
- Average stories per person metric
- Avvisi (newsletters)
- The Bathroom Minutes (comic newspaper)
- Batman (television series)
- Becker, Brian
- Beebe, David
- Beggar
- Bieber, Justin
- Bigelow, Kathryn
- Binge Think brainstorming session
- Bly, Nellie
- Boff, Linda
- Boredom
- Bosh, Chris
- Brain
- Brand awareness
- Brand newsroom
- Reebok
- “traditional” newsrooms and
- types
- virtual newsroom and
- Brando, Marlon
- Brands
- Brand storytelling
- activation
- breakthrough quality storytelling for
- Content Decision Engine
- Content Operating Wheel
- creation
- data-optimized
- future of
- optimization
- planning
- strategy for
- tech-enabled
- Braun, Scooter
- The Breakfast Club (film)
- Bullseye
- Business
- advertising and
- brand building and
- recruiting campaigns and
- redesign of GE MRI machine
- sales conversions and
- transforming with storytelling
- use of stories by Ford Motor Company
- use of stories by General Electric Company
- use of stories in
- Businesses marketing to businesses (B2B)
- Businesses marketing to consumers (B2C)
- BuzzFeed
- Campbell, Joseph
- Campet, Thierry
- Capgras delusion
- Casper Sleep Inc.
- Chase Bank
- Chew, Richard
- Christal, Raymond
- Citizen Kane (film)
- Coffin, Zimri
- Cole, Lily
- Coleman, Joe
- Comedy Central
- Comstock, Beth
- Connection
- Content
- content
- Content Decision ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.