Notes
Chapter 1
1. Michael L. Tushman and Charles A. O’Reilly III, Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal (Boston: Harvard Business School Press, 2002).
2. C. K. Prahalad discussed weak signals as a way to unlock the future in an article by Art Kleiner, “The Life’s Work of a Thought Leader,” strategy + business, August 9, 2010.
3. Rebranded as Discovery Family Channel in October 2014.
Chapter 2
1. This and other events from Keurig’s early days are described in a fascinating case by Paul W. Marshall and Jeremy B. Dann, “Keurig,” HBS No. 899-180 (Boston: Harvard Business School Publishing, 1999 [revised 2004]). For the content in this chapter, I have drawn on published cases as well as on in-depth ...
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