About the Author
Vijay Govindarajan(VG) is one of the world’s leading experts on strategy and innovation. He is the author of twelve books and has published widely in academic and practitioner journals. His work has appeared on both the New York Times and the Wall Street Journal bestseller lists. Currently, he serves on both Dartmouth’s and Harvard’s faculty (the Coxe Distinguished Professor at the Tuck School of Business at Dartmouth College and a Marvin Bower Fellow at Harvard Business School).
During his career, VG has worked with the CEOs and top management teams of more than 25 percent of Fortune 500 firms to discuss, challenge, and deepen their thinking about strategy and innovation. He was the first Chief Innovation Consultant and Professor ...
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