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The Truth About Creating Brands People Love by Donna Heckler, Brian D. Till

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Praise for The Truth About Creating Brands People Love

“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”

David Aaker, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

“Brian Till and Donna Heckler have captured the key proven principles of creating strong brands and managing them effectively over the long-run. Their work is practical and applicable to companies across a wide range of industries. They offer concrete marketing strategy guidelines necessary for creating sustainable brand commitment. Their ideas are expressed in an engaging fashion, and the book is divided into concise chapters that can stand alone to make powerful points during brand strategy ...

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