The Value Imperative

Index

absolute value, 7

Airbnb, 42

artificial intelligence (AI), 66, 107, 116, 120–121

attitudes, 19

attractology, 81–82

attribute tree, 25–27, 55. see also customer value attribute tree

awareness, 60

aware of value, 13–15

Beer makers, 66

beneficiary, 44–45

Bill of Rights, 59, 61–64

bioinspiration, 9

bottom of the pyramid (BOP), 15

entrepreneurs at, 113

boundaries of value, 41–44

brain drain, 11

brand equity, 18, 55–57

brand value, 75

B-school program, 88

business dilemmas, 89–90

business ecosystem, 39–40

business value, 41–44

classic business/social ecosystem, 44–46

value added and value creation, 40–41

Business for Social Responsibility (BSR), 128–129

business school, 88, 110, 131

business value, 41–44

capitalism, 112

capital system for sustainability, ...