The Viking Code

7The Viking Code: The New Oil

AS YOU CAN see from Chapters 1–6, the Viking Code isn't a simple, step-by-step model. Instead, it represents a holistic development stemming from both deliberate efforts—a nation deeply dedicated to sports and high-performance culture—and factors that might have serendipitously contributed to its success. Understanding these elements is vital for those hoping to emulate this achievement.

For years, I've observed the steady rise of Norwegian athletes—these modern Vikings who've conquered some of the world's most challenging sports arenas. In a nation of merely 5.5 million inhabitants, the extraordinary success and sheer number of top-tier athletes indicate there's more at play. Beyond their remarkable achievements against intense global competition, I've been particularly struck by their grounded demeanor, widespread popularity, and the respect they command from teammates, competitors, and the media alike.

A standout aspect of early development in the spirit of the Viking Code reveals a profound truth embedded in Norwegian culture: it is considered irresponsible for parents not to foster the physical development of their children. Essentially, it's a call to action: Get up. Get out. Move. It's about “doing,” the act of engagement. However, upon analyzing the traits of these athletes, several common characteristics emerge, summarized in this chapter, that reflect the essence of the Viking Code and lay the groundwork for the development of a new culture ...