November 2021
Beginner
304 pages
8h 55m
English
| Term | Meaning |
| Affinity Bias | Tendency to get along with others who are similar to you. It's why you enjoy the company of that lazy sloth who's always late and tries every get-rich-quick scheme. |
| Anchoring Effect | Tendency to over-rely on one data point when making a decision. Like when you assume I'm a jerk just because I write like one. |
| Assortative Mating | Pattern in which individuals with similarities mate with one another more frequently versus random pairings. Unfortunately, this explains your lack of success with the opposite sex. |
| Asymmetry of Information | Situations in which one party has more information than the other. Now you know why you always overpay for everything. |
| Attentional Bias | Tendency to pay attention to some things while simultaneously ignoring others. Cheeseburger, focaccia, chocolate cake, chicken curry, fried dumplings … hungry yet? |
| BCG Matrix (also known as the Growth/Share Matrix) | Created by the Boston Consulting Group in the 1970s. It manages your ROTI by dividing prospects and clients into four quadrants based on market growth and relative market share. |
| Behavioral Economics | Study of psychological, cognitive, emotional, cultural, and social factors as they affect the decisions of individuals and institutions and how they vary from those implied by classical economic theory. It's the reason why Jeff Bezos is a gazillionaire and you're not. |
| Behavioral Residue | Remaining evidence of one's actions or involvement. Next time you leave ... |