Appendix

TEAMS RESEARCHED FOR BOOK

Organization Team Purpose Results
Bridgehampton High School Killer Bees Build civic pride through winning basketball More than 13 years of high standing, including two state championships and two final four finishes
BNR Intermodal Create new business amid deregulation Became number one intermodal carrier within a year of formation
BNR Marketing Develop new organizational structure Created new structure based on customer needs that overcame functional barriers
Citibank War on problems Improve customer service, responsiveness Substantially improved customer satisfaction and service in eleven key areas
Conrail Strategy Deregulate the rail industry Initiated deregulation passed by Congress, creating ...

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