October 2025
Intermediate to advanced
176 pages
2h 18m
English
by Tucker J. Marion, David Deeds, and John H. Friar
Self-driving automobiles may seem like a cutting-edge 21st-century technology—a challenge still facing obstacles before widespread adoption. But in fact, autonomous driving has been evolving in fits and starts for a full century. Its evolution can teach managers how to deal with innovations that depend on multiple slow-developing technologies that come together at different speeds and costs.
In 1925, Ford Motor Company exhibited a vehicle called the American Wonder that drove up Broadway and down Fifth Avenue—reportedly even navigating a traffic jam—without anyone in the driver’s seat. Instead, the car was operated remotely ...
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