Chapter 9
Seeing
How We See • The Shift from Downloading to Seeing • Seeing in Action • Field Notes
How We See: The View from Outside
When we stop the habit of downloading, we move into the state of seeing. Our perception becomes more acute, and we become aware of the reality we are up against. If we operate from this cognitive space, we perceive from the periphery of the organization, at the boundary between the observer and the observed. Take, for instance, what happened when Goethe tried to see Newton’s “phenomenon of colors,” as the physicist Arthur Zajonc recounts in Catching the Light.1 It was January 1790, and Goethe was being pressured ...
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