Epilogue

Images

A Few Last Words

Our ability to adapt is amazing. Our ability to change isn’t quite as spectacular.

—Lisa Lutz

There you have it. To make change happen, all you gotta do is . . . well, first of all you have to ignore any and all advisers who start their pitch with “All you gotta do is . . .”

As you can see if you’ve made it through, “all you gotta do” is a dangerous message. Modern businesses are complex. They’re complex externally, where their decisions about products, services, pricing, customer targeting, selection of vendors and partners, and branding and messaging all have to come together.

They’re complex internally, too, as employees ...

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