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Thinkers 50: Future Thinkers: New Thinking on Leadership, Strategy and Innovation for the 21st Century by Des Dearlove, Stuart Crainer

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CHAPTER 5

Strategy Redux

“Deploy forces to defend the strategic points; exercise vigilance in preparation, do not be indolent,” wrote Sun Tzu in The Art of War. “Deeply investigate the true situation, secretly await their laxity. Wait until they leave their strongholds, then seize what they love.”1 There is something reassuringly brutal about old-school strategy. It brooked no intervention. It was black and white, conquer or be conquered.

The trouble is that the world is increasingly gray and has always been complicated. For business leaders, the options are now global and decisions have to be taken in a fast-moving environment. What to do? The reality is that executives tend to have a particular approach or strategy that they repeat throughout ...

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