4
Establishing your brand
CHECKS 34 TO 42
Make your brand consistent
What is it?
Wherever your eBay business name appears it must be consistent — for example, in email, user IDs, websites, business name, business cards, thank you slips and letterheads.
Three reasons to do it
Having a consistent brand means customers are more likely to remember you, return to you and tell others about you.
1 Consistency builds trust and attracts more and repeat customers.
2 A consistent brand can help you achieve higher prices and more sales.
3 Your ...
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