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Tips For A Successful Ebay Business: Check 100 by Todd Alexander

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4

Establishing your brand

 CHECKS 34 TO 42       Make your brand consistent

What is it?

Wherever your eBay business name appears it must be consistent — for example, in email, user IDs, websites, business name, business cards, thank you slips and letterheads.

Three reasons to do it

Having a consistent brand means customers are more likely to remember you, return to you and tell others about you.

1 Consistency builds trust and attracts more and repeat customers.
2 A consistent brand can help you achieve higher prices and more sales.
3 Your ...

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