8

Building for the future

 CHECKS 88 TO 90       Set a business goal

What is it?

I once met a successful eBay seller who was turning over $2 million per year. When I asked him what his plans were for the following year he shrugged and said ‘I don't know'. What does this tell you about this particular business owner? In short, how can you reach a growth goal if you don't even have one? A reasonable aspirational business goal is often the driver behind successful entrepreneurs. A desire to reach your business goal can help you make tough decisions, ...

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