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Job no:80872 Title : RP-Typography Workbook Client : Pro-Vision
Scn :
#
175 Size : 228.6(w)228.6(h)mm Co : M10 C0 O/P: CTP
Dept : DTP D/O : 08.04.04(Job no:80872c3 D/O : 14.6.04 Co: CM11)
p199
Text Black
Typography in Practice
Visual Identity
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R
estaurant
B
randing
Picking up on the name of the restaurant, the designers
have created a system of endless opportunity, embodied
in a pattern of different typographic treatments. Although
one particular treatment is used as the signature on items
like the menus and napkins, the pattern of logo treatments
(all somewhat retro in feeling and calling to mind diners
and fast-food eateries of 1930s–1950s ...