September 2004
Intermediate to advanced
240 pages
10h 33m
English
Content preview from Typography Workbook
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Job no:80872 Title : RP-Typography Workbook Client : Pro-Vision
Scn :
#
175 Size : 228.6(w)228.6(h)mm Co : M10 C0 O/P: CTP
Dept : DTP D/O : 08.04.04(Job no:80872c3 D/O : 14.6.04 Co: CM11)
p213
Text Black
Typography in Practice
Environmental Type
66
R
estaurant
B
randing
S
ignage
In trademark restraint, the designers of the typographic
branding for an Asian restaurant in New York elected
to keep the designed elements to a bare minimum. The
use of a single red color and an alternation of Roman
and Chinese characters creates a subtle progression from
Western to Eastern upon entering the space. The first
typography encountered is the restaurant name (and its ...
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