Chapter 1

Communication Design Principles

“One cannot not communicate. Because every behavior is a kind of communication, people who are aware of each other are constantly communicating. Any perceivable behavior, including the absence of action, has the potential to be interpreted by other people as having some meaning.”

—PAUL WATZLAWICK

The concept behind UI is Communication is that a user interface (UI) is essentially a conversation between users and a product to perform tasks that achieve users’ goals. A user interface differs from human conversation primarily in that it uses the language of UI instead of natural language. A well-designed UI boils down to communicating to users in a way that is natural, professional and friendly, easy to understand, ...

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