Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Notes

CHAPTER 1

Page 6: “In times of turbulence, anything that gives people a sense of meaning tends to grow.” Bob Johansen was interviewed for this book by Warren Berger.

Page 11: “In his book Tribes, the author and marketing guru Seth Godin describes a movement as ‘an idea that spreads with passion through a community.’” Seth Godin, Tribes (New York: Portfolio, 2008).

Page 18: “The author Clay Shirky has observed that this confluence.” Clay Shirky, Here Comes Everybody (New York: Penguin Press, 2008).

Page 19: “The sociologist Neil Smelser has theorized that social movements come about because of a combination of factors, starting with social strain.” Smelser’s theories, which are referred to several times in the book, are explained in Diana ...