Usability Testing for Survey Research

Index

Note: Page numbers followed by “f”, “t”, and “b” refer to figures, tables, and boxes, respectively.

A

Accuracy, 113

Addressing usability concerns, 210–214

determining priorities, 210–212

revising surveys, 212–214

Ads, participant recruitment

newspaper classifieds, 87

social media, 87

Agile Approach, 209–210

concept, 210

data collection, 210

interpreting findings, 210

Application vs. web-based recording, 89

Appraisal-based approach, to verbal probing, 146

Area of interest (AOI), 116–117

Assessment testing, 57

Attention

eye tracking, 120, 120, 120, 120–121, 121f

performance measures, 116–117

Audio recording, 89

B

Biased probe, 153

Blaming participant, 155

C

Calmness, moderator, 168–169

Cognitive equivalence, for mixed-mode surveys, ...