Note: Page numbers followed by “f”, “t”, and “b” refer to figures, tables, and boxes, respectively.


Accuracy, 113
Addressing usability concerns, 210–214
determining priorities, 210–212
revising surveys, 212–214
Ads, participant recruitment
newspaper classifieds, 87
social media, 87
Agile Approach, 209–210
concept, 210
data collection, 210
interpreting findings, 210
Application vs. web-based recording, 89
Appraisal-based approach, to verbal probing, 146
Area of interest (AOI), 116–117
Assessment testing, 57
eye tracking, 120, 120, 120, 120–121, 121f
performance measures, 116–117
Audio recording, 89


Biased probe, 153
Blaming participant, 155


Calmness, moderator, 168–169
Cognitive equivalence, for mixed-mode surveys, ...

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