Book description
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.
No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.
- Determine whether people will buy your product before you build it
- Listen to your customers throughout the product’s lifecycle
- Understand why you should design a test before you design a product
- Get nine tools that are critical to designing your product
- Discern the difference between necessary features and nice-to-haves
- Learn how a Minimum Viable Product affects your UX decisions
- Use A/B testing in conjunction with good UX practices
- Speed up your product development process without sacrificing quality
Publisher resources
Table of contents
- Praise for UX for Lean Startups
- Foreword
- Preface
- Introduction
-
I. Validation
- 1. Early Validation
- 2. The Right Sort of Research at the Right Time
- 3. Faster User Research
- 4. Qualitative Research Is Great...Except When It’s Terrible
-
II. Design
-
5. Designing for Validation
- Tool 1: Truly Understand the Problem
- Tool 2: Design the Test First
- Tool 3: Write Some Stories
- Tool 4: Talk About Possible Solutions with the Team
- Tool 5: Make a Decision
- Tool 6: (In)Validate the Approach
- Tool 7: Sketch a Few Approaches
- Tool 8: Create Interactive Prototypes
- Tool 9: Test and Iterate
- Loosely Related Rant: Give the Users What They Really Want
- Go Do This Now!
- 6. Just Enough Design
- 7. Design Hacks
- 8. Diagrams, Sketches, Wireframes, and Prototypes
- 9. An MVP Is Both M & V
- 10. The Right Amount of Visual Design
-
5. Designing for Validation
-
III. Product
-
11. Measure It!
- What Does Measuring Design Entail, Anyway?
- Several Stupid Reasons for Not A/B Testing (and a Couple of Good Ones)
- When to A/B Test and When to Research
- What A/B Testing Does Well
- What Qualitative Testing Does Well
- How Do They Work Together?
- Which Metrics Equal Happy Users
- Loosely Related Rant: Stupid Mistakes People Make When Analyzing Data
- Go Do This Now!
- 12. Go Faster!
- 13. The Big Finish
-
11. Measure It!
- A. About the Author
- Index
- About the Author
- Copyright
Product information
- Title: UX for Lean Startups
- Author(s):
- Release date: November 2018
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492049586
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