Part I. Validation
Products don’t spring fully formed from your brain. Before your product, you have an idea. Sometimes it’s a great idea. More often, it’s a terrible idea.
The important thing is that you validate your idea—all of your ideas, really—before you jump in and start building your product.
The first section of this book is going to help you with that.
The meat of this section is going to deal with the most important thing you will ever do as an entrepreneur. It will teach you how to understand your customers.
This entire section is about validation. It includes techniques and tips for better customer development and user research, which will help you figure out what you’re building and for whom you are building it.
Your lessons in validation are going to include how to figure out if your idea is any good, how to talk to a user, which users to talk to, and when to stop talking and start building.
In fact, you’re going to learn all the things you need to do before you turn your idea into a product. Once you start doing them, you’ll wonder why anybody ever builds a product any other way.
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