Praise for UX for Lean Startups
“A must read to find Product Market fit.”
—Andy Rachleff—President and CEO, Wealthfront; Cofounder, Benchmark Capital
“Laura is an expert at teaching entrepreneurs how to understand their users and design innovative products. This book should be required reading for anybody with a startup.”
—Brett Durrett—CEO, IMVU
“Building great products starts with deep customer understanding, which is surprisingly hard to attain. In this book, Laura walks you through the nuts and bolts of learning from customers and shows you how to turn this learning into an amazing product.”
—Ash Maurya—Founder, USERcycle
“Making products that people buy, use, and love is a whole lot easier if you know Laura Klein’s brilliant, no-nonsense Lean UX tools and tricks. She is an expert practitioner with a wealth of knowledge accumulated from years of working in Lean Startups and evolving the art of Lean UX. This book is an invaluable contribution to our field.”
—Joshua Kerievsky—CEO, Industrial Logic, Inc.
“I expect you to put this book down a lot. Not because it’s bad; quite the contrary—it’s funny, readable, and dare I say charming. It’s just that there are so many good ideas and five-minute epiphanies within its covers, you won’t be able to resist constantly firing off an email or picking up a pen and trying stuff out as you read it.”
—Alistair Croll—Founder, Solve For Interesting
“If you are an entrepreneur, especially if you’re working in technology, you know the importance of user experience. ...
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