Contents

Acknowledgements

CHAPTER 1  The Shooter’s Point of View

Your Story’s Point of View

No More Chasing Rainbows

Wearing Many Hats Now

Learning the Discipline

New Points of View

Look Who’s Shooting Now

Hire Your Clients!

You Have the Power

CHAPTER 2  Let Me Tell You a Story

What Makes a Good Story?

Know Your Genre and Make Sure Your Audience Knows

What Does Your Poster Look Like?

Know Your Log Line

Embrace Your Limitations

For Different Reasons

Your Comparative Advantage

Limit Your Canvas

Respect Your Camera’s Dynamic Range

Shoot the Magic Hour

Authenticity Matters

The Story Never Stops

Ethics Matter

CHAPTER 3  The Video Storyteller

Still Lofty Expectations

Put a Frame Around the World

Exclude, Exclude, Exclude!

Make ’Em Suffer

A Unique Perspective ...

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