Digital and Social Media Marketing and
Advertising Collection Has Many Forthcoming Titles, Including…
Vicky Crittenden, Babson College, Editor
• Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media by Andrew Rohm and Michael Weiss
• Digital and Social Media Marketing: Keeping it Real by Nathalie Collins
• Online Consumer Insight by Geraldine Rosa Henderson
• Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamath Brito
• Social Media Roots: The First Decade of the Digital Media Leadership in the Influence Economy by Cindy Gordon
• Mobile Marketing: A Plan For Strategic Success by J. Barry Dickinson
• Mobile Marketing Strategies: by Karen Mishra
• Information ...
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