Visual Analytics for Dashboards: A Step-by-Step Guide to Principles and Practical Techniques

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024

A. KhanVisual Analytics for Dashboardshttps://doi.org/10.1007/979-8-8688-0119-8_8

8. Visual Communication

Arshad Khan¹  

(1)

Tracy, CA, USA

 

There are four components of visual communication:

• Visual cues

• Coordinate systems

• Measurement scales

• Visual context

Visual Cues

Visual cues draw the viewer’s eyes to relationships or specific parts of a chart. These include placement, lines, shapes, and color. Visual cues need to be effective to ensure perception accuracy.

The order of the most accurately perceived visual cues is as follows:

• Position is the most accurate.

• Line properties (length, angle, and direction).

• Shape properties (area and volume).

• Color properties, saturation ...