Walk Like a Giant, Sell Like a Madman

18.6. Your Chapter 18 Checklist

• When you want to achieve something you cannot accomplish on your own, look for partners who have what you need and need what you have.

• Try to identify a business partnership that you think would be rewarding and profitable.

• Remember the three steps to accomplishing anything you set your mind to: (1) Identify what you want to do.(2) Determine what you need to reach your goal. (3)Acquire everything you need—by forming partnerships, if necessary.

• Always have a partnership agreement in place that delineates each partner's responsibilities and share of the profits.

• A good partnership agreement always contains an exit strategy, detailing which partner gets what in the event that the partnership dissolves.

• Look for opportunities to develop creative partnerships with other businesses inside and outside of your industry to invent new products and services that generate revenue for both of you.