October 2009
Beginner to intermediate
503 pages
13h 16m
English
book
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik
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Chapter 7. Failing Faster: Unleashing the Power of Testing and Experimentation
Welcome to the awesome world of Experimentation and Testing!
If the Web holds one massive advantage over all other channels, it is in your ability to experiment and fail at a very low cost.
You can answer questions based on your gut about your site, the cost of products or shipping, or the layout of your landing page, or you can answer them through quick experiments, run live on your site, where customers help you pick winners. Experiments are fast, cheap, and scalable. So don't guess; learn to fail faster.
Chapter Contents
A Primer on Testing Options: A/B and MVT
Actionable Testing Ideas
Controlled Experiments: Step Up Your Analytics Game!
Creating and Nurturing a Testing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.