October 2009
Beginner to intermediate
503 pages
13h 16m
English
book
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik
Content preview from Web Analytics 2.0: The Art of Online Accountability and Science of Customer CentricityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture
I'll close the book by covering the most difficult topic of all: culture.
In a channel with so much data, organizations barely scratch the surface of transforming themselves into data-driven entities.
You can accelerate your company's transformation. You can make changes in your everyday life—in how you approach data, present analyses, enthuse your peers, communicate, and, yes, even how you embarrass people.
This chapter covers strategies and practical approaches to overcome the penultimate barrier that stands before you.
Chapter Contents
Transforming Company Culture: How to Excite People About Analytics
Reports and Analyses That Drive Action
Changing Metric Definitions to Change ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.