Web Content Management

Chapter 4. The Content Management Team

From inception through launch and ongoing usage, a content management project might impact many people throughout your organization, all with different roles and responsibilities.

While a comprehensive look at web operations and governance is beyond the scope of this book,¹ it will be helpful to discuss these roles before digging into CMS features so we can have some clarity about exactly which people a particular aspect of the CMS might affect.

Primarily, members of the content management team can be divided into:

• Editors

• Site planners

• Developers

• Administrators

• Stakeholders

Note that these labels are roles, not people. It might be discouraging to look at this list—you may think that your project is somehow deficient because you don’t have all these people milling about. However, understand that the lines between the roles are not absolute, and it would be rare to see a project where every single role described here was staffed by a separate person.

Members of the team usually fill multiple roles, and commonly overlapping roles will be noted in each section. In the meantime, just know that for a very small project, the entire team might consist of a single developer and a single editor (and a developer hobby project might be an entirely one-person show).

That said, the content management team is usually comprised of some combination of the following.

Editors

Editors are responsible for creating, editing, and managing the content ...