February 2012
Intermediate to advanced
216 pages
4h 14m
English
Overview
FROM CONSTANT CRISIS TO SUSTAINABLE
SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the
website redesigns didn’t help, and the new CMS just made
things worse. Or, maybe your content is full of potential: you know
new revenue and cost-savings opportunities exist, but you’re
not sure where to start. How can you realize the value of content
while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web
is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content
strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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