book

Web Content Management

by Deane Barker

March 2016

Intermediate to advanced

378 pages

10h 41m

English

O'Reilly Media, Inc.

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Who Is This Book For?What Is Not in This Book?How Is This Book Organized?A Note on GeneralitiesA Note on NomenclatureA Note on SidebarsA Note on BiasConventions Used in This BookSafari® Books OnlineHow to Contact UsAcknowledgments
What Is Content?Created by Humans via Editorial ProcessIntended for Human Consumption via Publication to an AudienceA Definition of ContentWhat Is a Content Management System?The Discipline Versus the SoftwareTypes of Content Management SystemsWhat a CMS DoesControl ContentAllow Content ReuseAllow Content Automation and AggregationIncrease Editorial EfficiencyWhat a CMS Doesn’t DoCreate ContentCreate Marketing PlansEffectively Format ContentProvide Governance
Target Site TypeSystems Versus ImplementationsPlatform Versus ProductOpen Source Versus CommercialTechnology StackManagement Versus DeliveryCoupled Versus DecoupledInstalled Versus Software-as-a-Service (SaaS)Code Versus ContentCode Versus ConfigurationUni- Versus Bidirectional PublishingPracticality Versus Elegance, and the Problem of Technical Debt
Open Source CMSsBusiness Models of Open Source CompaniesCommercial CMSsLicensing ModelsSoftware SubscriptionSoftware-as-a-ServiceBuild Your OwnQuestions to Ask
EditorsSite PlannersDevelopersAdministratorsStakeholders
The Difficulties of Feature Analysis“Fitness to Purpose”“Do Everything” SyndromeThe Whole Is Greater than the Sum of Its PartsImplementation Details MatterAn Overview of CMS Features
Data Modeling 101Data Modeling and Content ManagementSeparating Content and PresentationThe “Page-Based” CMSDefining a Content ModelContent TypesAttributes and DatatypesBuilt-in AttributesAttribute ValidationUsing Attributes for Editorial MetadataContent Type InheritanceContent EmbeddingRelationshipsContent CompositionContent Model ManageabilityA Summary of Content Modeling Features

The Shape of ContentContent GeographyEditorial Limitations on GeographySecondary Geographies: Categories, Taxonomies, Tags, Lists, Collections, and MenusThe Tyranny of the TreeAggregation Models: Implicit and ExplicitShould Your Aggregation Be a Content Object?The URL Addressability of AggregationsAggregation FunctionalityStatic Versus DynamicVariable Versus FixedManual Ordering Versus Derived OrderingType LimitationsQuantity LimitationsPermissions and Publication Status FiltersFlat Versus HierarchicalInterstitial AggregationsBy Configuration or by CodeA Summary of Content Aggregation Features
The Content LifecycleThe Editing InterfaceContent Findability and TraversalType SelectionContent PreviewEditing Interface ElementsVersioning, Version Control, and Version LabelsDependency ManagementContent Scheduling and ExpirationChangeset PublicationContent ExpirationWorkflow and ApprovalsApprovalsWorkflowCollaborationContent File ManagementAdding Content FilesContent AssociationImage ProcessingPermissionsA Summary of Editorial ToolsContent Traversal and NavigationType SelectionContent PreviewThe Editing InterfaceVersioning, Version Control, Scheduling, and ExpirationWorkflow and ApprovalsContent File ManagementPermissions
The Difference Between Content and PresentationTemplatingTemplating PhilosophyTemplating Language FunctionalityThe SurroundTemplate SelectionTemplate Abstraction and InclusionTemplate Development and ManagementResponsive Design and Output AgnosticismPublishing ContentCoupled Versus Decoupled Content ManagementDecoupled Publishing TargetsA Summary of Output Management and Publication FeaturesArchitectureTemplatingDecoupled Publishing
Multiple Language HandlingNomenclatureLanguage Detection and SelectionLanguage RulesLanguage VariantsBeyond TextEditorial Workflow and Interface SupportExternal Translation Service SupportPersonalization, Analytics, and Marketing AutomationAnonymous PersonalizationAnalytics IntegrationMarketing Automation and CRM IntegrationForm BuildingForm Editing InterfacesForm Data HandlingURL ManagementHistorical URLs, Vanity URLs, and Custom RedirectsMultisite ManagementReporting Tools and DashboardsContent SearchUser and Developer Ecosystem
The Code APIEvent ModelsPlug-in ArchitecturesCustomizing the Editorial InterfaceCustomizing Rich Text EditorsRepository AbstractionPluggable AuthenticationWeb ServicesScheduled or On-Demand Jobs
Principle Construction Versus Everything ElseTypes of ImplementationsPreimplementationDiscovery and Preimplementation ArtifactsDeveloping the Technical PlanThe Implementation ProcessEnvironment SetupInstallation, Configuration, and Content ReconciliationContent Modeling, Aggregation Modeling, and Rough-inEarly Content MigrationTemplatingNon-Content Integration and DevelopmentProduction Environment Planning and SetupTraining and Support PlanningFinal Content Migration, QA, and Launch
The Editorial ChallengeAutomated or Manual?The Migration ProcessExtractionTransformationReassemblyImportResolutionQAMigration Script DevelopmentContent Velocity and Migration TimingA Final Word of Warning
Engagement ModelsCMS Vendor Professional ServicesSales and ScopingPreimplementation ArtifactsCostsWritten AgreementsThe Statement of WorkProductionTeam Proximity and DedicationDevelopment and Testing InfrastructureProject Communication and Check-inWork Acceptance and QAContent DevelopmentTraining and SupportA Final Word
Fewer Open Source CMSs Will Get TractionDecoupling Will Make a ComebackFocus on Marketing Tools and Integration Will IncreaseEntry-Level SaaS Will Eat Away the Lower End of the MarketMultichannel Distribution Will IncreaseDistributed Content Intake Will Start to Grow
Next Steps