CHAPTER 2
CREATING A VISION
WHAT IT'S ALL ABOUT
- The importance of a vision
- The power of a common enemy
- How to communicate the vision
- How to translate vision into performance
Setting a vision is the most fundamental thing a leader will do. Some would argue that it's the only important thing a leader will ever do, because it's up to the leader to decide where the organisation or group should be going, and up to everyone else to get them there. A destination or an outcome is vital to any group, whether it is a short-term or a long-term plan. Without a vision, there is simply no leadership, because if you don't know where you want to go, how can you expect anyone to follow?
IDENTIFYING A HIGHER PURPOSE
It is the responsibility of the leader to ...
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